منابع مشابه
Direct Marketing Promotion and Electronic Cigarette Use Among US Adults, National Adult Tobacco Survey, 2013–2014
INTRODUCTION The use of electronic cigarettes (e-cigarettes) among US adults has increased since 2007. The objective of this study was to investigate the prevalence of direct marketing promotion of e-cigarettes and its association with e-cigarette use among US adults. METHODS We used using data from the 2013-2014 National Adult Tobacco Survey (NATS) to estimate prevalence of e-cigarette promo...
متن کاملDo Promotions Benefit Manufacturers , Retailers , or Both ? Shuba Srinivasan
D price promotions generate additional revenue and for whom? Which brand, category, and market conditions influence promotional benefits and their allocation across manufacturers and retailers? To answer these questions, we conduct a large-scale econometric investigation of the effects of price promotions on manufacturer revenues, retailer revenues, and total profits (margins). A first major fi...
متن کاملAdults only: the prevalence of tobacco promotions in bars and clubs in the Boston area.
OBJECTIVE To document the nature and prevalence of tobacco promotions in bars and clubs in a major US city. DESIGN We conducted systematic observations in a representative sample of 38 establishments in the Boston area, half of which had been advertised in a tobacco company ad. We also observed seven events in six additional clubs hosting Camel Casbah promotions. Telephone interviews were lat...
متن کاملConsumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
Purpose – The purpose of this paper is to examine how consumers respond differently to “scratch and save (SAS)” promotions versus “tensile price claims (TPC).” SAS promotions provide a possible discount (determined probabilistically) but conceal the exact amount until purchase. Tensile price claims (e.g. “up to 25 percent off on items marked with a red tag”) make imprecise price promotional cla...
متن کاملTobacco promotions at point-of-sale: the last hurrah.
OBJECTIVES The retail environment provides important opportunities for tobacco industry communication with current, former, and potential smokers. This study documented the extent of tobacco promotions at the retail point-of-sale and examined associations between the extent of tobacco promotions and relevant city and store characteristics. METHODS In each of 20 Ontario cities, 24 establishmen...
متن کاملA Price Discrimination Model of Trade Promotions
C have long faulted the wide-spread practice of trade promotions as wasteful. It has been estimated that this practice adds up to $100 billion worth of inventory to the distribution system. Yet, the practice continues. In this paper, we propose a price discrimination model of trade promotions. We show that in a distribution channel characterized by a dominant retailer, a manufacturer has incent...
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عنوان ژورنال:
دوره 1 شماره
صفحات -
تاریخ انتشار 2017